GIRL IN MIND
Girl in mind is a women’s essential online store that already has a good reputation to start with. Using Funnel strategy audience I generated over £33K with an average of 11x ROAS.
The Ultimate goal
To increase sales with good returns
*30 days * 13,341 Clicks * £33,985 Sales *ROAS 11.08
WHAT I DID
In stage 1, I started with a total set of 19 ad campaigns based on various criteria to
reach new people. Then I was retargeting with offer & product ads in the next 2 stages.
I created personalized ads to people who already purchased via conversion & cross
selling via dynamic ads.
To encourage users, I have given 10% OFF & added free shipping on retargeting ads
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